Case Studies

I developed a mini launch suite for Rusty Australia clothing, which includes an eDM launch, Instagram tiles and stories, and in-store collateral such as posters and window displays. The launch suite is directed at their target audience of 15–28 year olds that is trend-driven with a link towards heritage surf, skate and streetwear. My designs have a playful, rebellious and expressive style that represents 2000’s surf, vintage skate zines and bold typography.